PRIVACY POLICY

Last updated: July 22, 2025

1.  WHO WE ARE

SilverSwift Marketing LLC (“SilverSwift,” “we,” “us,” or “our”) provides online content and courses at https://silverswiftmarketing.com (the “Site”).

2.  INFORMATION WE COLLECT

   • Information you provide  

     – Email address and (optional) first name when you subscribe to our newsletter 

     – Payment details and billing address when you purchase a course 

   • Automatically‑collected data  

     – Device, browser, and IP address (via Google Analytics 4) 

     – Pages visited, time on page, clicks, and referring URLs 

     – Aggregated search‑query data (via Google Search Console) 

   • Cookies  

     – Analytics cookies set by Google Analytics 4 

     – Necessary Squarespace cookies for site functionality 

     *We do **not** set advertising or remarketing cookies.*

3.  HOW WE USE INFORMATION

   • Deliver weekly newsletter emails and confirm subscription 

   • Process payments and deliver course material 

   • Analyze website performance and improve content 

   • Detect and prevent fraudulent or malicious activity

4.  LEGAL BASES (GDPR)

   We process personal data under:

   • **Consent** – newsletter signup (you may withdraw at any time) 

   • **Contract** – fulfilling a course purchase 

   • **Legitimate interest** – site security and aggregated analytics

5.  SHARING & DISCLOSURE

   We never sell your data. We share it only with these processors, solely to provide our services:

   • **Kit** – email list management 

   • **Stripe / PayPal** – secure payment processing 

   • **Google Analytics 4** – site analytics (IP anonymisation enabled) 

   • **Google Search Console** – search‑performance data 

   • **Squarespace** – website hosting and built‑in analytics

   All third‑party processors store data in the United States and comply with privacy frameworks such as the EU–U.S. Data Privacy Framework or contractual SCCs.

6.  INTERNATIONAL TRANSFERS

   Data may be transferred to, and processed in, the United States where our service providers are located.

7.  YOUR RIGHTS

   Depending on your jurisdiction, you may:

   • Access, correct, or delete personal data we hold about you 

   • Object to or restrict processing 

   • Request data portability 

   • Opt‑out of marketing emails anytime via the “Unsubscribe” link 

   California residents may request disclosure of categories and specific pieces of personal information we hold.

8.  DATA RETENTION

   • Email‑list data – until you unsubscribe or 24 months of inactivity 

   • Purchase records – 7 years (tax compliance) 

   • Analytics data – retained 26 months, then automatically deleted

9.  SECURITY

   We use SSL encryption, limited access controls, and industry‑standard safeguards. No online service can guarantee absolute security.

10.  CHILDREN

   Our courses and newsletter are not directed to children under 13. We do not knowingly collect information from children.

11.  CHANGES TO THIS POLICY

   We will post any updates on this page and revise the “Last updated” date above.

12.  CONTACT US

   Email: jenn@silverswiftmarketing.com